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Looking Forward to Going Backstage At the Oscars
This Sunday night's Oscars broadcast promises to be like no other, as the show gets the full online video treatment. The NY Times had a rundown this week of all the various apps that are available and will be streaming supplementary video. I've downloaded ABC's Oscar Backstage Pass app to my iPad and my wife and I will be in full "second-screening" mode (for my wife, as for many others, the Oscars is like Super Bowl Sunday).
Categories: Broadcasters, Devices
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NBC Testing Super Bowl Ad Rates of $3.5M Per 30-Second Spot
A report this week in AdAge indicated that NBC, which has the broadcast rights to next year's Super Bowl XLVI, is testing advertiser reaction to a rates of up to $3.5 million per certain 30-second ads. This would be a bump from this past year's rates of $2.8-$3.0 million and would easily be the most expensive ad time in history. However, the potential increase was not only predictable, I think it's actually just the start of a significant run up yet to come.
Topics: NBC, Super Bowl, Visible Measures, Volkswagen
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CBS Sees $3 Billion In New Distribution Revenue Ahead
CBS hosted an "Upfront for Investors" yesterday, and as The Hollywood Reporter noted, its executives envision potentially $3 billion in new,
high-margin revenue coming from retransmission consent payments, reverse compensation from TV affiliates, international TV syndication and emerging digital distributors. It was no coincidence that just this week CBS announced a 2-year distribution deal with Netflix for mainly library programs, that one analyst valued at $200 million.
Categories: Aggregators, Broadcasters
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Android Market to Roll Out Movies?
Engadget had an intriguing blurb this week regarding the availability of book downloads now being available in the Android Market. More interesting is the
existence of a new movie-related URL in Android Market, along with one for music. With the surging popularity of Android devices, including the new Xoom tablet from Motorola plus lots of others, some type of movie service would seem inevitable.
Categories: Devices, FIlms, Mobile Video
Topics: Android, Google, Motorola
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No Surprise, Ivi is Shut Down
Broadcasters got a win this week as a U.S. District Court judge issued a preliminary injunction against Ivi, requiring the service be shut down. The decision comes as little surprise, as Ivi's claim to being a cable system, and therefore entitled to a compulsory license to rebroadcast TV networks, seemed specious from the start. Though Ivi vows to appeal the decision, casting itself as consumers' savior, there's little reason to believe we'll see Ivi - at least in its current form - back any time soon. Moral here: just because the Internet makes it possible to rebroadcast networks, that still doesn't make it legal.
Categories: Broadcasters, Regulation
Topics: CBS, Cox, Disney, FOX, Ivi, MLB, NBC, PBS, WPIX
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VideoNuze Report Podcast #89 - Feb. 25, 2011
I'm pleased to present the 89th edition of the VideoNuze Report podcast, for February 25, 2011.
In this week's podcast, Harold Geller, the SVP of Cross-Industry Workflow at the 4As (American Association of Advertising Agencies) joins me, sitting in for Daisy Whitney. Harold and I discuss the busy week online video platforms have had, including Ooyala's deal with Yahoo! Japan, thePlatform's with Telstra's BigPond TV, Brightcove's integration with LG's Smart TVs, and VBrick's acquisition of Fliqz.
One of the takeaways we see from this activity is that online video platforms and video delivery to connected TVs (and other devices) are starting to converge. Harold also notes a couple of recent conversations he's had which further suggest that OVPs and online video advertising players will be playing a greater role in ad insertion in video-on-demand offered by traditional pay-TV operators. That would be a pretty interesting new twist in the VOD story. More on this next week.
Click here to listen to the podcast (14 minutes, 55 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Podcasts, Technology
Topics: BigPond TV, Brightcove, Fliqz, LG, Ooyala, Telstra, thePlatform, VBrick, Yahoo! Japan
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thePlatform Powering Telstra's BigPond TV Multi-Screen Rollout
In another sign of how online video platforms (OVPs) are expanding the scope of their management and publishing services, this morning thePlatform is announcing a multi-year deal to power the big Australian telco Telstra's multi-screen BigPond TV service for TVs, set-top boxes and the web. The
announcement follows news earlier this week that Ooyala will be supporting Yahoo! Japan's multi-screen video efforts and that Brightcove has integrated with LG connected Smart TVs for direct publishing. Marty Roberts, thePlatform's VP of Sales and Marketing caught me up on the BigPond details yesterday.
The central component of BigPond TV, which Telstra announced last June, is what the company calls the "T-Box," a hybrid IP set-top box from Netgem that handles both linear channels and on-demand video. Telstra is promoting the T-Box in its bundles and it is meant to replace traditional set-tops over time. Importantly, Telstra doesn't impose any consumption caps for online video viewing via the Telstra broadband ISP. In addition to the T-Box, Telstra is also delivering the full BigPond TV service to connected TV and Blu-ray players from LG and Samsung. Telstra's goal is to have content selection on the T-Box, connected devices and online be completely synched up. For now mobile options, like an iPad or Android app aren't available, but they'll be coming soon.
Categories: Devices, International, Technology, Telcos
Topics: Alcatel-Lucent, BigPond TV, Cisco, Netgem, SeaChange, Telstra, thePlatform
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Break Media Introduces 5 New Originals
Break Media is introducing 5 new web series today, continuing its investment in original content production. The first new series rolling out is "For the Win," a weekly how-to series focused on helping men "win at life," which will run on Break's "Made Man" lifestyle site. The topic is defined expansively in keeping with Break's target audience; today's episode is "Win a Fight With One Punch." For the Win will also be distributed on YouTube and through the Break Media Network.
The other series, which will debut in the spring - and the Break sites they'll reside on - include "Awesome America" (Break), an offbeat travelogue show, "Thinking Out Loud" (Screen Junkies), a comedic take on celebrity interviews, "MMAashed Potato" (Cage Potato), weekly re-caps of MMA highlights and "FAQ U" (Game Front), a review show for popular games.
Categories: Indie Video
Topics: Break Media, YouTube
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